Digitalization, chemical distribution and the chemical value chain

by | Jun 2018

Do you still remember ChemConnect, CheMatch, cc-chemplorer and the like? More than 15 years after these companies set out to disrupt the chemical value chain, the topic is back. While most of the then startups have failed (Elemica being the notable exception), today’s...

The digitalization of marketing and sales in the chemical B2B sector

by | Jun 2018

Abstract Marketing and sales in the B2B chemical sector are slowly making their way into the digital era. Especially in Europe the development is inhibited, as long established firms set the tone by listening to their best customer only, relying on deeply embedded...