Article Archive - Page 34 of 63 - Business Chemistry

Are behavioral pricing tactics also present in the B2B context? Evidence from a complex chemical B2B product

by | Feb 2016

Abstract Applying behavioral pricing tactics is common in business-to-consumer (B2C) markets and can result in a competitive advantage. One aspect of behavioral pricing is the use of price ending effects. While a lot of prior research focused on B2C markets, little...

Critical challenges for SMEs in the UK chemical distribution industry

by | Feb 2016

Abstract The UK chemical distribution industry, despite its significant contribution to the economy and employment generation, remains largely unexplored with no academic research regarding small businesses and their success. This is the first study to investigate the...

Understanding the market dynamics of biosimilars

by | Feb 2016

Abstract Biosimilars represent an attractive market opportunity in the pharmaceutical industry. In order to understand the underlying market dynamics and to identify the success factors of the biosimilars market, a PEST (political, economic, social, technological)...

PhytoGerm: Extraction of germanium from biomass – An economic pre-feasibility study

by | Feb 2016

Abstract Germanium is a metalloid with great potential for industrial use. Currently, the semi-conductor is primarily recovered as a by-product during the exploitation of zinc. The global zinc mine and metal production, however, has been decreasing over the last...

Pharmaceutical companies in emerging countries

by | Oct 2015

Consulting firms and many scholars currently try to explain recent developments within the pharmaceutical sector. Established multinational pharma firms are under pressure and rethinking their strategies and business models. Although growth in emerging markets seems...

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