What’s ahead in 2011?

by | Jan 2011

Although the chemical industry has recovered strongly from the crisis, a potential double-dip recession still frightens even the greatest optimists. Further exacerbated by unstable economic conditions, emerging markets, and shifting political power relations, decision...

Industrial biotechnology becomes a key competitive factor

by | Jan 2011

Industrial biotechnology is established since decades in producing diverse products such as enzymes, amino acids, enantiomerically pure pharma-actives and more (Haas et al., 2010). However, in spite of these successful examples biotechnology still plays a minor role...

Exploring market knowledge in product development of chemical firms

by | Jan 2011

Firms can enhance product innovation performance by continuously staying in touch with customers and the market in general. While studies on market oriented product development have identified several general dimensions of market knowledge used in product innovation,...

Pricing in the crisis? An empirical analysis

by | Jan 2011

In an empirical survey on pricing, team steffenhagen GmbH analyzed the impact of the financial and economic crisis 2008 / 2009 on the chemical industry. 80 pricing managers gave insights into the effects of the crisis, the concernment triggered by the crisis and the...