Article Archive - Page 61 of 61 - Business Chemistry

Letter from the Editors

by | May 2004

Welcome to the new Journal of Business Chemistry! In your hands you hold the first issue of the Journal of Business Chemistry. With this journal we hope to contribute to the growing interdisciplinary field of Business Chemistry. Merging the two fields of Business...

Enhancing market-oriented R&D planning by integrated market and patent portfolios

by | May 2004

Abstract Marketing and R&D strategies need to be aligned to increase the return from investment in new technologies. Various portfolio techniques have been widely used to support strategic planning. A new portfolio approach integrating market and technology...

Intellectual capital and competitive advantages: the case of TTY Biopharm Company

by | May 2004

Abstract By conducting indepth interviews with the CEO and top management of TTY Biopharm Company, a Taiwan-based pharmaceutical company, I depict the role of TTY’s intellectual capital in building competitive advantages and enhancing the achievement of corporate...

Accelerating the Processes of Innovation: Degussa’s New Bonus System Creates Innovation Incentives for Creavis Employees

by | May 2004

To fully exploit the economic potential of new developments, to create innovation incentives for employees in research and development, and to encourage entrepreneurial thought and action — these were Degussa’s goals in launching its new remuneration tool, the Creavis...

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