by | Jun 2014
Reducing greenhouse gas emissions of the material-intensive chemical industry requires an integrated analysis and optimization of the complex production systems including raw material and energy use, resulting costs and environmental and climate impacts. To meet this... by | Jun 2014
Account management in combination with the successful, strategy-driven development of customers constitutes the nucleus of Marketing & Sales Excellence. This article introduces the Double Loop Process of account management. This process utilizes... by | Jun 2014
The results of a survey on the practice of new business development conducted in 17 chemical industry companies and related business sectors, such as service providers, are presented in this article. The objectives and organizational setup of New Business Development... by | Feb 2014
The chemical industry is facing various challenges that derive from global trends such as demographic changes, increasing globalization and urbanization, emerging technologies, or energy and resource scarcity. In order to appropriately respond to such changes in the... by | Feb 2014
1 Introduction The chemical-pharmaceutical industry in Germany plays an important role. With its many different products, the industry stands at the beginning of a long supply chain. Over the last number of decades, the high innovation rate has contributed to high...