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Enhancing market-oriented R&D planning by integrated market and patent portfolios

by | May 2004

Abstract Marketing and R&D strategies need to be aligned to increase the return from investment in new technologies. Various portfolio techniques have been widely used to support strategic planning. A new portfolio approach integrating market and technology...

Intellectual capital and competitive advantages: the case of TTY Biopharm Company

by | May 2004

Abstract By conducting indepth interviews with the CEO and top management of TTY Biopharm Company, a Taiwan-based pharmaceutical company, I depict the role of TTY’s intellectual capital in building competitive advantages and enhancing the achievement of corporate...

Accelerating the Processes of Innovation: Degussa’s New Bonus System Creates Innovation Incentives for Creavis Employees

by | May 2004

To fully exploit the economic potential of new developments, to create innovation incentives for employees in research and development, and to encourage entrepreneurial thought and action — these were Degussa’s goals in launching its new remuneration tool, the Creavis...
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