Journal of Business Chemistry January 2011

Although the chemical industry has recovered strongly from the crisis, a potential double-dip recession still frightens even the greatest optimists. Further exacerbated by unstable economic conditions, emerging markets, and shifting political power relations, decision makers in the chemical industry seek to prepare their companies for 2011. Apart from aligning existing resources and capabilities with established […]

Industrial biotechnology is established since decades in producing diverse products such as enzymes, amino acids, enantiomerically pure pharma-actives and more (Haas et al., 2010). However, in spite of these successful examples biotechnology still plays a minor role in the chemical industry, accounting for only 3-6% of the global sales volume. It is more or less […]

The paper explores the phenotype of the amphibious company,which is intended as the fittest economic species in today’s hypercompetitive business arenas and hence the most likely to survive and prosper. Four behavioral traits are proposed and discussed as distinctive of amphibious companies: doing different jobs good, diversifying in multiple market arenas, brokering and bridging across […]

Firms can enhance product innovation performance by continuously staying in touch with customers and the market in general. While studies on market oriented product development have identified several general dimensions of market knowledge used in product innovation, the nature of market knowledge that is specifically important in the chemical industry remains unclear. Because firm relevant […]

In an empirical survey on pricing, team steffenhagen GmbH analyzed the impact of the financial and economic crisis 2008 / 2009 on the chemical industry. 80 pricing managers gave insights into the effects of the crisis, the concernment triggered by the crisis and the countermeasures that were employed in the companies. The analysis uncovers success […]