Journal of Business Chemistry May 2004

Welcome to the new Journal of Business Chemistry! In your hands you hold the first issue of the Journal of Business Chemistry. With this journal we hope to contribute to the growing interdisciplinary field of Business Chemistry. Merging the two fields of Business Administration and Chemistry is definitely not an easy task but one that […]

Abstract Marketing and R&D strategies need to be aligned to increase the return from investment in new technologies. Various portfolio techniques have been widely used to support strategic planning. A new portfolio approach integrating market and technology portfolios to support market-oriented R&D planning is developed. The integrated portfolio is based on objective market and patent […]

Abstract By conducting indepth interviews with the CEO and top management of TTY Biopharm Company, a Taiwan-based pharmaceutical company, I depict the role of TTY’s intellectual capital in building competitive advantages and enhancing the achievement of corporate strategies. TTY’s success illustrates that even in a relatively small pharmaceutical market such as Taiwan, where a full-range […]

To fully exploit the economic potential of new developments, to create innovation incentives for employees in research and development, and to encourage entrepreneurial thought and action — these were Degussa’s goals in launching its new remuneration tool, the Creavis Venture Bonus. Since January 2004, the approximately 70 Creavis exempt employees have been able to invest […]